Nick Fairbairn is an award-winning, data-driven, customer-obsessed marketing leader with a track record for unlocking revenue growth leading into acquisitions and passion for disrupting categories. Currently VP of Growth at Chime, Nick continues to disrupt categories, now helping to unlock financial progress for the 75% of everyday Americans that live paycheck to paycheck. Nick's remit spans paid and organic growth, growth product, integrated marketing and lifecycle marketing. Nick most recently served as VP of Product & Lifecycle Marketing, where he led a multi-disciplinary team charged with fueling the product pipeline, driving growth, creating category-defining go-to-market plans, helping drive Chimes most successful product launches to date.

Prior to joining Chime, Nick was CMO and GM of Gabi where he helped scale the business by more than 500% in less than two years. He also led the team through its 2021 Experian acquisition and integration and served as VP & GM of Insurance and Auto at Experian post-acquisition, where his business unit delivered double-digit employee NPS growth and triple-digit revenue growth. Nick has also held marketing leadership roles at Le Tote and ProFlowers, and was one of the early marketers at Dollar Shave Club, where he helped build the team and delivered a 300% increase in revenue prior to the company’s $1B acquisition by Unilever.

Q&A

1. What is the remit and role of the Chief Growth Officer in your organization?

At Chime, the Chief Growth & Marketing Officer sets the overall growth and marketing strategy for the company. I lead the Growth organization within that remit, and my job is to turn that strategy into real-world impact across paid and organic growth, growth product, integrated marketing, and lifecycle marketing. At the end of the day, it’s about smart bets, focused execution, and building a growth system that compounds—not just this quarter, but over time.

2. What are the essential requirements for growth strategy mapping, continuous innovation, digital transformation, and performance calibration across the enterprise?

Sustainable growth starts with being deeply grounded in the customer, paired with strong unit economics and a modern data and experimentation foundation. Having spent the last few years leading Product and Lifecycle Marketing before taking on the full Growth stack, I’ve seen how powerful things get when product, marketing, engineering, and analytics truly operate as one team. When that happens, innovation becomes continuous, learning speeds up, and performance takes care of itself.

3. Which functional leaders and teams need to align and combine to execute growth plans and deliverables?

Growth only really works when marketing, product, engineering, analytics, finance, and operations are embedded together and moving in the same direction. At Chime, these teams are integrated within the Growth organization, working against shared goals with clear ownership and fast feedback loops. It’s not always perfect—but when it clicks, it’s incredibly powerful.

4. What external and internal forces are most impacting your company’s ability to grow?

We don’t spend much time staring at competitors—we’re far more energized by serving our members better every day. Of course, macroeconomic and regulatory shifts are part of the landscape, but we see them as context, not constraints. The real work—and the fun challenge—is scaling with discipline while staying true to our mission, culture, and the trust people place in us.

5. Where is your company currently focusing resources and marketing spend to counter these forces and generate incremental growth?

We’re investing in building a durable, full-stack growth engine—evolving our media strategy, strengthening our brand, and improving full-funnel efficiency. At the same time, we’re continuing to evolve our product offerings with the ambition to grow our share as the most-loved banking app and the place people turn first for fee-free banking. Underneath it all, we’re bringing more performance rigor to brand channels and investing in discoverability so Chime shows up wherever and however people are making important financial decisions.